Healthy Aging: Body, Mind & Spirit

The End of Overeating – A book review

If you would like a well-written, easy to read summary of recent research on why we eat what we eat, and why we apparently cannot quit eating so much of it, go find yourself a copy of:  The End of  Overeating: Taking Control of the Insatiable American Appetite, by David Kessler.

In this book, the author takes a personal journey into what about our foods today make them absolutely irresistible to the point of obesity, including recent brain research into why rats cannot resist junk food.

Have no doubt, scientists in the food industry are studying us daily to see how they can convince us to purchase and eat ever more of their products.

“Higher sugar, fat, and salt levels make you want to eat more,” a high-level food industry executive told the author.  When asked whether they designed food specifically to be seductive and addictive, the food industry consultant responded with, “Oh, absolutely!”

Major changes in the American diet started in the 1980s.  In 1960, women ages 20-29 averaged about 128 pounds; by the year 2000, women in that same age group average around 157 pounds!  The food industry has done their homework.  They know how to keep us overeating.

Read this book so you can begin to fight back against this take over of the American brain!  At the end of the author’s conversation with a high-level food industry consultant, the expert concluded,

“We are the manipulators of the consumers’ minds and desires!”

This, of course, leaves the food industry with the same conundrum as the tobacco industry: There is NO FUTURE in knocking off YOUR BEST CUSTOMERS!